STRATEGY FOR BRANDING OF FOOD PRODUCTS
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Kalit so‘zlar

brend
milliy brend
oziq-ovqat mahsulotlari
brending
marketing

Qanday qilib iqtibos keltirish mumkin

Ikramov , M. . (2022). STRATEGY FOR BRANDING OF FOOD PRODUCTS. Iqtisodiyot Va taʼlim, 23(Maxsus_son), 208–212. https://doi.org/10.55439/ECED/vol23_issMaxsus_son/a657

Abstrak

Ushbu maqolada milliy oziq-ovqat brendini yaratishning nazariy va uslubiy asoslari ko'rib chiqildi, muallif "brend" va "milliy brend" atamalarini tushuntiradi. Muallif milliy oziq-ovqat brendini shakllantirish bo‘yicha marketing strategiyasini ishlab chiqish bo‘yicha ilmiy taklif va tavsiyalarni taqdim etdi.

https://doi.org/10.55439/ECED/vol23_issMaxsus_son/a657
PDF (English)

Bibliografik manbalar

Churchill G.A, Brown T.V. Basic marketing research, -Thomson, United States, 2010;

Kotler Ph. Marketing essentials. –Prentice Hall, United States, 2019;

Kotler Ph., Setiawan I., Kartajaya H. Marketing 3.0: From Products to Customers to the Human Spirit. – wiley, 2012.;

Malhotra N.K. Marketing research an appled orientation. – Prentince Hall, United States, 2016;

Kennedy Dr No B.S. Guide to Brand – Building by Direct Response – Enterpreneur Press, 2014,

https://www.thefoodbureau.com/blog/the-easiest-way-tell-the-difference-between-brand-and-company-in-food-products

https://www.researchgate.net/figure/The-nation-brand-hexagon-Source-nation-brandsgfkcom_fig1_319248179.

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