Abstrak
Ushbu maqolada milliy oziq-ovqat brendini yaratishning nazariy va uslubiy asoslari ko'rib chiqildi, muallif "brend" va "milliy brend" atamalarini tushuntiradi. Muallif milliy oziq-ovqat brendini shakllantirish bo‘yicha marketing strategiyasini ishlab chiqish bo‘yicha ilmiy taklif va tavsiyalarni taqdim etdi.
Bibliografik manbalar
Churchill G.A, Brown T.V. Basic marketing research, -Thomson, United States, 2010;
Kotler Ph. Marketing essentials. –Prentice Hall, United States, 2019;
Kotler Ph., Setiawan I., Kartajaya H. Marketing 3.0: From Products to Customers to the Human Spirit. – wiley, 2012.;
Malhotra N.K. Marketing research an appled orientation. – Prentince Hall, United States, 2016;
Kennedy Dr No B.S. Guide to Brand – Building by Direct Response – Enterpreneur Press, 2014,
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