Keywords
national brand
food products
branding
marketing
How to Cite
Abstract
In this article have been discussed the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a marketing strategy for the formation of a national food brand.
References
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Malhotra N.K. Marketing research an appled orientation. – Prentince Hall, United States, 2016;
Kennedy Dr No B.S. Guide to Brand – Building by Direct Response – Enterpreneur Press, 2014,
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