Kalit so‘zlar
brend qiymatini baholash muammolari
brend qiymatining omillari
brendni baholash tamoyillari
hisoblangan qiymat turlari
Qanday qilib iqtibos keltirish mumkin
Abstrak
Maqolada xorijiy va mahalliy mutaxassislarning brend qiymatini baholashdagi nazariy yondashuvlari umumlashtiriladi, hamda ulkdor-korxona uchun qadr-qimmati nuqtai nazaridan brendning qiymatini baholashga mualliflik yondashuvi taklif etildi va baholash obyektining o‘ziga xos xususiyatlari hisobga olingan holda ushbu yondashuvning asosiy qoidalari asoslab berildi.
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