Abstrak
Ushbu maqolada milliy oziq-ovqat brendini yaratishning nazariy va uslubiy asoslari ko'rib chiqildi, muallif "brend" va "milliy brend" atamalarini tushuntiradi. Muallif milliy oziq-ovqat brendini shakllantirish bo‘yicha marketing strategiyasini ishlab chiqish bo‘yicha ilmiy taklif va tavsiyalarni taqdim etdi.
Bibliografik manbalar
Sh.M. Mirziyoyev “The External Economic Factors Analyzed, Necessary Measures Set” 31.03.2022 https://president.uz/en/lists/view/5098
Kapferer, J. N. (1997). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, London: Kogan Page.
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River: Prentice Hall.
Ries, A. and Trout, J. (1981). Positioning: The battle for your mind, New York: Warner Books – McGraw-Hill Inc.
Anholt, S. (2008). Place branding: Is it marketing, or isn't it?. Place branding and Public Diplomacy, 4(1), 1-6.
Andrei, C. (2019) Exchanging Political Value: The Global Layer in Political Marketing, Journal of Political Marketing, 18(4), 303-306
Blackman, C. & Segal, N. (1991) Access to skills and knowledge: managing the relationships with higher education institutions, Technology Analysis & Strategic Management, 3(3), 297-303
By author
Churchill G.A, Brown T.V. Basic marketing research, -Thomson, United States, 2010;
Kotler Ph. Marketing essentials. –Prentice Hall, United States, 2019
Kotler Ph., Setiawan I., Kartajaya H. Marketing 3.0: From Products to Customers to the Human Spirit. – wiley, 2012.
Malhotra N.K. Marketing research an appled orientation. – Prentince Hall, United States, 2016
Kennedy Dr No B.S. Guide to Brand – Building by Direct Response – Enterpreneur Press, 2014
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2022 Iqtisodiyot va taʼlim