Keywords
need
marketing
strategy
enterprise
How to Cite
Abstract
This article presents the role of marketing strategy in increasing the competitiveness of product production enterprises, issues of ensuring the competitiveness of enterprises in development through the identification of the market segment of enterprises, determination of consumer needs, conducting marketing research of the market, problems in the industry and scientifically based solutions to them.
References
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https://cedr.tsue.uz/index.php/journal/article/download/489/461
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Илмий излaнишлaр нaтижaсидa муaллиф тoмoнидaн шaкллaнтирилди
https://uz.denemetr.com/docs/134/index-234137.html
https://gtmarket.ru/library/basis/5091
Немaтoв И.У. Oлий тaълим тизимидa мaркетинг стрaтегиясини шaкллaнтириш вa унинг aмaлгa oшириш сaмaрaдoрлигини бaҳoлaш. “Иқтисoдиёт вa иннoвaциoн теxнoлoгиялaр” илмий электрoн журнaли. № 6, нoябр-декaбр, 2021 йил.
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