Keywords
food market
marketing strategy
competitive advantage
market opportunities
confectionery
basic marketing strategies
pricing strategy
alternative strategy
distribution strategy
promotion strategy
segmentation strategy
How to Cite
Abstract
In this scientific article, the formation of the marketing strategy of enterprises in filling the
consumer market with food products, the selection of a competitive advantage (advantage in terms of costs,
advantage in terms of market opportunities, etc.), and the achievement of strategic goals. the goals set by the
enterprise with the help of the selected competitive advantage, the selection of the main marketing strategy based
on a certain advantage, suggestions and recommendations on ways to reevaluate the current strategy through
planning and marketing strategies are given
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