THE DIALECTIC OF KNOWLEDGE ON MODERN MODELS OF MARKETING ACTIVITY MANAGEMENT IN ENTERPRISES
Vol. 24 No. 4 (2023), Management and marketing
Vol. 24 No. 4 (2023)

THE DIALECTIC OF KNOWLEDGE ON MODERN MODELS OF MARKETING ACTIVITY MANAGEMENT IN ENTERPRISES

Management and marketing
https://doi.org/10.55439/ECED/vol24_iss4/a16
Published 2023-08-30
  • Olimjon Jumaev
Olimjon Jumaev
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Keywords

marketing
consumer
dialectic of knowledge
management
marketing activity

How to Cite

Jumaev О. (2023). THE DIALECTIC OF KNOWLEDGE ON MODERN MODELS OF MARKETING ACTIVITY MANAGEMENT IN ENTERPRISES. Economics and Education, 24(4), 112–117. https://doi.org/10.55439/ECED/vol24_iss4/a16
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Abstract

In this article, scientific theoretical views on management of marketing activities in enterprises are systematized. As a result of the study of scientific researches, theories of 4 areas of management of marketing activities of enterprises were systematized. In modern conditions, management of marketing activities aimed at creating value for customers on the basis of innovative approaches has been proposed as the latest trends in enterprises.

https://doi.org/10.55439/ECED/vol24_iss4/a16
PDF (O'zbekcha)

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