Kalit so‘zlar
bozor segmentatsiyasi
barqaror narxlash
innovatsion marketing
Qanday qilib iqtibos keltirish mumkin
Abstrak
Ushbu maqolada qishloq xo‘jaligi sohasida narx strategiyasining nozik jihatlari, O‘zbekistonda meva va sabzavotlarga alohida e’tibor qaratilgan. Tahlil tarixiy narxlash amaliyotini, yangi mahsulotlarni joriy etishning rivojlanayotgan manzarasini va innovatsiyalar va narxlashning kesishishini qamrab oladi. Bu korxonalar, ayniqsa, qishloq xo'jaligi sohasida narxlarni mahsulot yoki biznes modeli innovatsiyasi kabi jiddiylik bilan ko'rib chiqish zarurligini ta'kidlaydi. Maqolada narx-navoning turli yondashuvlari, jumladan, narx-navoga asoslangan, raqobatga asoslangan va mijozlar qiymatiga asoslangan strategiyalar o'rganilib, ularning bozordagi joylashuvi va narxlashning murakkabliklarini boshqarishga ta'siriga e'tibor qaratiladi. Bundan tashqari, u semirishning global muammolari va iste'molchilarning xatti-harakatlarini shakllantirishda narx strategiyalarining rolini muhokama qiladi. Taklif etilayotgan yagona amaliy tadqiqot usuli yangi qishloq xo'jaligi mahsulotlarining narx strategiyasi bo'yicha adabiyotdagi sezilarli bo'shliqni to'ldirishga qaratilgan, ayniqsa o'tish davridagi mamlakatlarda.
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