EFFECTIVE USE OF MARKETING TOOLS THROUGH THE SEASONALIZATION OF THE SUPPLY TOURISM PRODUCTS IN THE SERVICES SECTOR

Abstract

Seasonal fluctuations are present in all spheres of human activity and in general. Seasonal fluctuations are present in all spheres of human life and have a significant impact on the development of socio-economic processes in general. The sensitivity of tourism to the seasonal factor is determined by the presence of a number of objective factors: from the climatic characteristics of the routes to the cyclical nature of some social processes. In addition, the characteristics of the seasonality factor in tourism require more detailed consideration. In the article we see the importance of the innovative development of the country's economy in the socio-economic development of the country, the transition to the digital economy, world experience in the supply of tourism products to the digital economy, methodological approaches to the formation of the offer of tourism products.