Keywords
export
element of marketing strategies
factors influencing export performance
product competitiveness matrix
How to Cite
Abstract
The article describes the development and implementation of marketing strategies to increase the export potential of apricot products. The author highlights the role and importance of marketing strategies in export activities. Based on theoretical research, the author explains the meaning of such concepts as "elements of export marketing strategies", "factors affecting export performance", "onion model", "product competitive matrix", "five strategies for export and adaptation to foreign markets".
References
Ўзбекистон Республикаси Президенти Ш.М.Мирзиёев раислигида “Озиқ-овқат маҳсулотлари ишлаб чиқаришни кўпайтириш орқали бозорларда нарх-наво барқарорлигини таъминлаш ҳамда бизнесни қўллаб-қувватлаш бўйича қўшимча шароитлар яратиш” масалаларига бағишланган видеоселектор йиғилиши. 2022 йил 15 апрель.
Ergashxodjayeva Sh.Dj. Strategik marketing. – T.: Iqtisodiyot, 2019. – 232 bet.
Neil A Morgan, Research in Marketing Strategy. Journal of the Academy of Marketing Science DOI:10.1007/s11747-018-0598-1, Aug. 2018.
Эффективный маркетинг для экспортеров. Учебное пособие. АНО ДПО «Школа экспорта АО Российский экспортный центр», 2020 г.
Marketing management. Philip Kotler, Kevin Lane Keller. 14 th ed.Pearson Hall, 2012.
Lewie Zavio Diasz. Strategic marketing. Asia e University, July, 2019.
Chol Lee, David A. Griffith (2004). “The marketing strategy-performance relationship in an export driven developing economy”, International Marketing Review Vol. 21 No. 3, 2004, pp. 321-334, Emerald Group Publishing Limited 0265-1335 DOI 10.1108/02651330410539648
Kotabe M. and Helsen K. (2001) Global Marketing Management, John Wiley & Sons, New York, NY.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2022 Economics and education