THE ESSENCE AND SIGNIFICANCE OF THE BRANDING CONCEPT IN THE SYSTEM OF INNOVATIVE MARKETING

Abstract

In this article, using innovative marketing strategies in the conditions of the digital эconomy, the concept of branding, which is considered as the most important factor in digital marketing, has been studied, analyzed the methods and ways of its implementation in practice, the products of firms and эnterprises operating in the areas of modern production and service are competitive in the conditions of the.