Keywords
banking services
banking services market
credit market
How to Cite
Abstract
The site highlights the importance and effectiveness of PR-piyars of activity in the practice of banking services. Special attention has been removed to the characteristics of the performance indicators of commercial banks in Uzbekistan, the experience of Sberbank of the Russian Federation in using the principles of Publik Relations has been studied. Recommendations are given on the application of the experience of Sberbank in the system of the National Bank of Uzbekistan.
References
Ўзбекистон Республикаси Президентининг 2018 йил 23 мартдаги “Банк хизматлари оммабоплигини ошириш бўйича қўшимча чора-тадбирлар тўғрисида”ги қарори. https://lex.uz/docs/3593541
“Разработка PR-кампании предприятия” Доктор экономических наук, профессор, Кузнецов Юрий Викторович. Сaнкт-Петербург. 2017
Попыхова Елена Владимировна. PR-коммуникации банка со СМИ в кризис (на материалах публикаций СМИ 2008-2010 гг.). 2011 4. Ўзбекистон Республикаси Марказий Банки расмий сайти маълумотлари. https://cbu.uz/oz/
https://uz.wikipedia.org/wiki/O’zbekiston_milliy_banki
Uz.wikipediya.com/wiki/Sam_Black_(public_relations)
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