Keywords
motto
advertising
tourism slogan
area
destination
tourism opportunity
promotion
How to Cite
Abstract
The article explores the possibilities of using slogans to promote the tourism potential of the regions of Uzbekistan. The history of the use of slogans in the field of tourism is highlighted. The slogans of tourist destinations developed by foreign countries are analyzed. Tourism slogans have been developed for some regions of Uzbekistan based on their capabilities.
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