Kalit so‘zlar
электрон маркетинг
рақамли маркетинг трансформацияси
электрон технологиялар
электрон тижорат
Qanday qilib iqtibos keltirish mumkin
Abstrak
Илмий мақолада рақамли маркетинг технологияларининг назарий, концептуал асослари, шунингдек, уларнинг моҳияти ва корхоналарда фойдаланиш жараёнлари ҳақида сўз боради ва тўқимачилик, тикув-трикотаж тармоғига қаратилган. Бундан ташқари, унда тўқимачилик, тикув-трикотаж тармоғининг статистик кўрсаткичлари тавсифланган, иш жараёнларини соддалаштириш мақсадида корхоналар фаолияти учун электрон ва интеграциялашган рақамли платформа модели таклиф этилган.
Bibliografik manbalar
On Strategy of Development of New Uzbekistan in 2022-2026, PD-60, 28.01.2022.
The Law of Electronic Commerce of Uzbekistan No. LRU-385 New Ed. as adopted of May 22, 2015.
Order “On Approval of the Strategy “DIGITAL UZBEKISTAN 2030” and measures for its successful implementation, PO-6079, 5.10.2020.
McGovern, G. (2011) If you want to hide it, emphasize it. Retrieved from: http://gerrymcgovern.com/if-you-want-to-hide-it-emphasize-it/.
Charlesworth, A (2018) Digital Marketing. A Practical Approach. 3rd Edition. Routledge. p.353.
Chaffey, D. & Smith. PR. (2017) Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. 5th Edition. Routledge. pp.533-691.
Abrar, M., Safeer, A.A., Baig, S.A. and Ghafoor, A. (2016) E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products. American Journal of Industrial and Business Management, 6, 1194-1211. http://dx.doi.org/10.4236/ajibm.2016.612110.
Choudhury, S. (2019) “E-Marketing as an Opportunity to Expand Textile Sector of Bangladesh”, Asian Journal of Management. 2019; 10(4):305-311. DOI: 10.5958/2321-5763.2019.00045.3
Bae, J & May-Plumlee, T. (2005) “Customer focused textile and apparel manufacturing systems: toward an effective e-commerce model”, Journal of Textile and Apparel, Technology and Management, Volume 4, Issue 4, 2005, pp.1-19.
Caescu, SC., Botezatu, F., Chivu, RG., Popa, IC., Florescu, M.C. (2021) The impact of online marketing on the use of textile packaging: an approach to consumer behaviour. Industria Textila. 72. 210-216. 10.35530/IT.072.02.202019.
Abdukhalilova. L.Т. Internet marketing, Textbook. / - T.:TSEU, 2019. - 265p.
Abdukhalilova L.T., Sokhibov I.D. Marketing of Information Technologies, Textbook. / - T.: TSEU, 2013. - 248 p.
Ergashkhodjaeva. Sh.Dj. Innovative marketing. Textbook. / - T.: «IQTISODIYOT», 2019. 191p.
Ergashxodjaeva Sh.Dj., Qosimova M.S., Yusupov M.A. Basics of Marketing. Textbook. / - T.: «ECONOMICS», 2019. - 304 p.
Ikramov M.A, Pardaev M.K, Abdukhalilova L.T. Statistical analysis in marketing research. –T .: Sano standart, 2019.
Kotler. P. & Armstrong, G. (2016) Principles of Marketing. 17th Edition. Pearson. 736p.
Coomb, A. (2019) 7 Must-Have Elements of Digital Marketing For Your Business. Retrieved from: https://www.cychacks.com/7-must-have-elements-of-digital-marketing-for-your-business/.
www.stat.uz State Committee of the Republic of Uzbekistan on Statistics.
Kjellsson, A. (2018) Integrated digital platform for a new clothing business model, Retrieved from: https://www.hb.se/en/about-ub/current/news-archive/2018/january/integrated-digital-platform-for-a-new-clothing-business-model/.
Superb (2021a) Global Ecommerce sales growth from 2017 to 2023. Retrieved from: https://wearesuperb.com/the-future-of-online-fashion/.
Superb (2021b) Global Ecommerce sales growth from 2017 to 2023. Retrieved from: https://wearesuperb.com/the-future-of-online-fashion/.
MarketingCharts (2018) Ecommerce growth in fashion industry. Retrieved from: https://www.marketingcharts.com/industries/retail-and-e-commerce-106623.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2022 Iqtisodiyot va taʼlim