Ключевые слова
электронный маркетинг
цифровая маркетинговая трансформация
электронные технологии
электронная коммерция
Как цитировать
Аннотация
Научная статья иллюстрирует теоретическую, концептуальную основу цифровых маркетинговых технологий, а также их сущность и процессы использования на предприятиях, уделяя внимание к текстильной, швейно-трикотажной отрасли. Кроме того, в нем описывается статистические показатели текстильной, швейно-трикотажной отрасли, а также предлагается модель электронной и интегрированной цифровой платформы для деятельности предприятий по упрощению рабочих процессов.
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