Kalit so‘zlar
sog‘liqni saqlash xizmati
bemor qoniqishi
O‘zbekiston
kirish
bemor natijalari
to‘siqlar
Qanday qilib iqtibos keltirish mumkin
Abstrak
Ushbu empirik tadqiqot hujjati raqamli marketing texnologiyalarining SWOT tahlili yondashuvidan foydalangan holda O‘zbekistonda tibbiy yordam ko‘rsatish va bemorlarning qoniqishiga potentsial ta’sirini o‘rganadi. Raqamli marketing texnologiyalari global miqyosda sog‘liqni saqlashda tobora ko‘payib borayotganiga qaramay, ularning O‘zbekistonda qo‘llanilishi va ta’siri yetarlicha o‘rganilmagan. Ushbu bo‘shliqni bartaraf etish uchun tadqiqot raqamli savodxonlik va texnologiyalardan foydalanishni baholash uchun tibbiyot xodimlari va bemorlarning miqdoriy so‘rovini o‘tkazdi, shuningdek, amalga oshirishdagi to‘siqlarni aniqlash uchun ekonometrik tahlil qildi. So‘rov O‘zbekistondagi tibbiyot xodimlari va bemorlarning raqamli savodxonligi pastligi va raqamli texnologiyalardan foydalanish imkoniyati cheklanganligini aniqladi. Ekonometrik tahlil raqamli savodxonlik, texnologiyadan foydalanish va moliyaviy resurslarni sog‘liqni saqlash sohasiga raqamli marketing texnologiyalarini joriy etish yo‘lidagi asosiy to‘siqlar sifatida aniqladi. Bundan tashqari, tadqiqot O‘zbekistonda sog‘liqni saqlash sohasi va raqamli marketing texnologiyalarining kuchli, zaif tomonlari, imkoniyatlari va tahdidlarini aniqlash uchun tibbiyot xodimlari, siyosatchilar va bemorlar bilan suhbatlar orqali SWOT tahlilini o‘tkazdi. Tahlillar shuni ko‘rsatdiki, O‘zbekistonda malakali tibbiyot mutaxassislari davlat tomonidan qo‘llab-quvvatlanayotgan va dori vositalari ishlab chiqarish uchun tabiiy resurslar mavjud bo‘lsa-da, moliyalashtirish, infratuzilma va tartibga solishning yetarli emasligi kabi muammolarga duch kelmoqda. Umuman olganda, tadqiqot O‘zbekistonda sog‘liqni saqlash sohasida raqamli marketing texnologiyalarining potentsial afzalliklari va muammolari haqida tushuncha beradi. Topilmalar raqamli marketing texnologiyalarini o‘zlashtirish orqali sog‘liqni saqlash xizmatlarini yaxshilash bo‘yicha strategiyalarni ishlab chiqish va ularni amalga oshirish bilan bog‘liq qiyinchiliklar va xatarlarni bartaraf etishda ma’lumot berishi mumkin.
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