POSSIBILITIES OF USING THE ECOSYSTEM APPROACH WHEN FORMING THE INVESTMENT BRAND OF THE REGION

Abstract

The article is devoted to the problems of the development of investment attractiveness of certain regions of the country and the formation of their favorable investment brand. In particular, through the prism of modern development of the world's leading corporations in terms of capitalization, the author analyzed such concepts as “business ecosystem”, “brand”, “investment attractiveness”, “investment climate”, “entrepreneurship” and “investor”. They are the basis for an in-depth study and assessment of the ongoing processes to attract investments, including foreign direct ones, to certain regions of Uzbekistan. The author proposes a general characteristic of the structure of the investment ecosystem, based on the analysis of scientific literature and successful practices. A general description of the concept of "investment brand of the region" has also been proposed, and proposals for its formation have been developed.