Keywords
personal business
brand
provider
hypercompetitive
How to Cite
Abstract
This article highlights the benefits of using effective marketing strategies in a market economy to increase service and production, a more efficient non-commodity sector, a position in the international service exchange system, and an effective tool for achieving macroeconomic growth. As a result, the issues of improving the living standards of the population, modern methods and proposals to increase competition in the service sector were presented.
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